BUSINESS DEVELOPMENT
SYSTEMATIC BUSINESS FIELD DEVELOPMENT UP TO HOLISTIC TRANSFORMATION PROCESSES!
Long-term business success is no longer possible without a systematic business field development up to holistic entrepreneurial transformation processes. For this reason, Business Development as a structured and systematic further development of an existing or new business field is becoming increasingly important.
Business development includes
- the support of existing and the acquisition of new customers and markets,
- the further development of a business model,
- the development of new and innovative products, as well as
- conducting analyses with the aim of aligning the company with current and future trends.
In business, people act with people. In this respect, business development in many cases also includes systematic HR Development.
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Three Key External Fields of Action for Business Development
Sales-oriented Business Development
Here, the focus is on pure sales. It often involves classic key account management as well as the acquisition of new customers in new markets on the basis of necessary, usually extensive customer and market analyses. Interim & project managers with at least 3 to 5 years of professional experience in key account or solution-oriented sales are often entrusted with these tasks.
Product-oriented Business Development
The focus here is on product management with an orientation towards innovation and product development. The further development of the product portfolio is to be achieved with structured innovation processes. For these tasks, interim & project managers with certain technical qualifications and at least 3 to 5 years of professional experience in product management are often a very good choice.
Marketing-oriented Business Development
Here, the focus is on markets and their trends. Megatrends such as digitalisation and globalisation are changing markets worldwide and breaking down traditional industry boundaries. A variety of market analyses, the recognition of trends, digitalisation, etc. up to corporate communication are required. Interim & project managers with at least 3 to 5 years of professional experience in the marketing environment are often commissioned with these tasks.
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Three Key Internal Fields of Action for Business Development
Raising Awareness about the need for Change
Changes in the business model often meet with internal resistance, so that many innovative product or business ideas can already fail due to such resistance. In this respect, business development projects require the activation of multipliers within the company and the successive sensitisation of all employees.
Define common "unifying" Visions and Goals
Market changes occasionally force companies to make changes that lead to different ways of doing things than usual. In order to realise these changes in the company, it is necessary to have meaningful business models with future-oriented visions and goals for the employees that can be implemented in everyday life.
Creating Commitment
Creating a company-wide commitment of all participants to business development in the sense of "working together instead of against each other". Business Development must ensure the necessary commitment through appropriate communication.
